3 Idiots Dream Success: Causes and Effects

Successful films usually fall under these two categories: The films which have a great starcast, strong marketing skills and makers with a successful track record. Those films get a great or even record breaking openings but because of hype so many people see the movie in the first week itself that in latter weeks the Box Office Collections falls steeply. Then there are films which may not have great starcast and are not marketed aggressively but have very good content. Such films generally do not get a great opening but due to Word of Mouth publicity the film does great business in latter weeks. Both these kinds of films may be highly successful but imagine what if a film has everything going for it: The biggest superstar-actor, a filmmaker with an enviable track record, unparalleled marketing tactics and above all a very well crafted film which entertains as it educates. 3 Idiots happens and it surpasses everyone's expectations. 3 Idiots not only had an unimaginably earth-shattering opening but continued its dream run in latter weeks with average drops of just about 40%(compared to >60% average drops of other big ticket films).


3 Idiots success is not just huge by Indian standards but has also managed to take notice of the biggest international publications like New York Times and UK's Guardian. 3 Idiots is set to earn more than $80 million dollars from Box Office alone which was just unimaginable a couple of years ago for an Indian film. The film's success will not only affect it makers and other people directly associated with it but also the whole Hindicine industry as world will now not think of it as just the one which produces maximum films but also the one which can generate great revenues through quality content. Here's hoping that the other bigwigs of the industry take notice and make most of the path shown by Aamir Khan who has personified the 3 Idiots' message: Choose Excellence Success will Follow.