Friday, June 10, 2011

Salman Khan's Ready earns 69 crore nett at Box Office in its first week

After a huge opening weekend and steady collections through the rest of the week, Ready has collected around 69 crore nett in India. The collection from everywhere whether it is metroes, cities or small towns have been great but its doing its best business in B & C centres. Business from both multiplexes and single screens has been excellent. After a weekend collections of around 42 crore nett it collected nearly 27 crores in weekdays which shows that the film has been accepted by the majority of the audience.

Ready's success can be attributed to a number of factors. For a long time no big budget film purely meant entertainment has released due to World Cup and IPL. In the meantime Akshay Kumar starrer Thank You which was also directed by Ready's director Anees Bazmee also released but did not find acceptance at the Box Office besides the sinking popularity of Akshay Kumar. Salman Khan's last Blockbuster Dabangg proved that he indeed has a large fanbase who just love to see him doing his own thing and don't expect him to do roles where he is required to play complex and layered characters. Also the film was promoted in a big way and the songs 'Character Dheela' & 'Dhinka Chika' as well as their videos became very popular which helped the film in a big way.

Ready's opening is the 3rd biggest after Dabangg and 3 Idiots both of which were released in festive periods while Ready is by far the biggest opener in a non-festive period. With the way its performing at the Box Office it is expected to easily collect over 120 crore nett in India. Second weekend has already started on a positive note with no major competition so its expected to post big numbers even in second week.

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